Military Community & Support

Remember Everyone Deployed —
Why We Wear Red on Fridays

Sam Silver July 10, 2026
A military platoon in formation wearing red berets, standing together in unity

Service members standing together — a reminder of why we wear red every Friday.

Every Friday, millions of Americans put on something red — a shirt, a tie, a ribbon, a bracelet — not as a fashion statement, but as a quiet, powerful promise: I haven't forgotten you. It's called RED Friday, and if you've ever wondered what it means or how to join in, this post is for you.

What Is RED Friday?

RED stands for "Remember Everyone Deployed." It's a grassroots tradition that began among military families and supporters as a weekly reminder to keep our deployed service members in our thoughts. Every Friday — the traditional end-of-week marker — people wear red to signal solidarity with the men and women currently serving overseas, far from their families and homes.

There's no single founding date or official organization behind RED Friday. It grew organically through military communities, spouse groups, and patriotic organizations. You'll see RED Friday stickers on cars, red shirts in office buildings, and red ribbons tied to fence posts near military installations. The message is always the same: we see you, we support you, and we haven't forgotten.

The Meaning Behind the Color

Red is the color of sacrifice, courage, and the blood shed by those who serve. It's also the color of the heart — a reminder that behind every deployment order is a person someone loves. When you wear red on Friday, you carry all of that with you.

Why It Matters

Right now, as you read this, tens of thousands of American service members are deployed overseas. Some are in combat zones. Some are on naval vessels in open water. Some are stationed at remote bases where the nearest American town is thousands of miles away. They're serving in dangerous conditions, often without the ability to freely communicate with the people they love most.

The impact on families left behind is enormous. Spouses manage households alone. Children ask when Mom or Dad is coming home. Parents worry in silence. The emotional toll of deployment doesn't just affect the person in uniform — it ripples through entire families and communities.

Wearing red on Fridays is a simple but profound gesture. It tells a deployed service member: "People back home are thinking about you. You are not forgotten." And for the families who are holding down the fort, it tells them: "We see your sacrifice too, and we stand with you."

That kind of recognition matters more than most civilians realize. Studies on military morale consistently show that a sense of connection to home is one of the strongest predictors of psychological resilience during deployment. A red wristband might seem small — but to someone who hasn't seen a friendly face in months, it means the world.

How to Participate in RED Friday

Participating in RED Friday is intentionally simple — because the barrier to entry should be zero. Here's how you can join in:

Ways to Show Your Support

  • Wear red every Friday — a shirt, tie, socks, hat, bracelet, or ribbon. Any shade of red works.
  • Post on social media — Share a photo with the hashtags #REDFriday or #RememberEveryoneDeployed to spread the word.
  • Tag a deployed service member — If you know someone currently overseas, tag them in your post so they can see the support from home.
  • Encourage your workplace — Suggest a "RED Friday" dress day at your office or school. The more people who participate, the louder the message.
  • Talk about it — Not everyone knows what RED Friday means. When someone asks why you're wearing red, you get to share the story.

You don't need to be a veteran or have a family member deployed to participate. RED Friday is for everyone. It's for the neighbor who waves at the Gold Star family down the street. It's for the coworker who quietly donates to care packages every holiday season. It's for any American who believes that those who serve deserve to know they're remembered.

From One Veteran to Another

I'll be honest — when I was serving in the Army, the moments that meant the most weren't the big homecoming celebrations or the official ceremonies. They were the small things. A letter from a friend. A care package from a stranger. Knowing that people back home hadn't moved on and forgotten about the men and women still in the fight.

That's what RED Friday is really about. It's not a holiday. It's not a marketing campaign. It's a weekly practice of remembering — and in a world that moves fast and forgets even faster, that act of remembering is more important than ever.

"Service Before Self — that's not just a motto. It's a way of life. And one of the simplest ways we can keep serving those who are serving overseas right now is to put on something red every Friday and remind them that they are not forgotten."

— Sam Silver, U.S. Army Veteran

As a 22-year REALTOR and U.S. Army veteran, I've built my career around the principle of service. I help veterans find homes, navigate the VA loan process, and access the benefits they've earned. But RED Friday reminds me that service isn't limited to what happens in a transaction. It's in the daily choices — the small acts of solidarity that tell our deployed brothers and sisters: We're still here. We've got your six.

Get Involved Locally in Santa Clarita & Southern California

Our community in Santa Clarita and throughout Southern California has deep military roots. With major military installations nearby — Edwards Air Force Base, Fort Irwin, Naval Base Ventura County, Camp Pendleton, and March Air Reserve Base — our neighborhoods are home to thousands of military families. RED Friday is a natural fit here.

Here are some ideas for rallying your community:

Community RED Friday Ideas

  • Local coffee shops and restaurants — Encourage businesses to display RED Friday signage or offer small discounts to customers wearing red on Fridays.
  • Schools and youth groups — Have students wear red on Fridays and learn about the meaning behind it. It's a great lesson in civic awareness and gratitude.
  • Community organizations — VFW posts, American Legion halls, and local veterans groups can host RED Friday gatherings or share stories of deployed members.
  • Social media shoutouts — Tag local businesses and community leaders who participate. Build a network of support that extends beyond a single day.
  • Care package drives — Partner with local organizations to assemble and ship care packages to deployed units. RED Friday can be the catalyst for year-round giving.

Santa Clarita has always been a community that shows up for its military families. RED Friday gives us a consistent, visible way to do that — every single week, not just on Veterans Day or Memorial Day. If you're a business owner, a teacher, a coach, or just someone who cares, you have the power to start a RED Friday tradition in your circle.

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Sam Silver, REALTOR and U.S. Army veteran

Sam Silver

REALTOR® · U.S. Army Veteran · License #01412755

22-year veteran REALTOR, AI-Certified Agent, and community advocate serving Santa Clarita and Southern California. Specializing in veterans, seniors, special-needs families, and relocation. Learn more about Sam →

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Whether you're a veteran exploring your VA home loan benefit, relocating on orders, or just have questions — I'm here to help. Let's talk about what's possible for you and your family.

Sam@SamSilverHomes.com Equity Union Real Estate · Valencia, CA

Sam Silver · Salesperson License #01412755 · Equity Union Real Estate · 25124 Springfield Ct, Ste 100, Valencia, CA 91355 · This is not intended as a solicitation if you are currently working with another real estate broker. All information is deemed reliable but not guaranteed and should be independently verified.